Design by Kristine Kratt, AIFD, PFCI
Handmade “conversation hearts” accessorize a Valentine’s Day arrangement.
(Click here to read more about this design.)
GOOD NEWS PREDICTED FOR VALENTINE'S DAY
Consumer spending for Valentine's Day is expected to reach $18.9 billion, up 9.2 percent from 2014's $17.3 billion, the National Retail Federation (NRF) is forecasting. Of that total, $2.1 billion will be spent on flowers, an increase of $200 million (10.5 percent) over last year's $1.9 billion.
(Click here to read the whole story.)
CALIFORNIA FLOWERS RECEIVE PARADE SPOTLIGHT
As part of the 2015 Tournament of Roses Parade festivities, two organizations were recognized for their commitment to California-grown flowers.
(Click here to read more.)
NEW REPORT ON VALENTINE'S DAY SPENDING
Floral industry marketing research firm Prince & Prince recently released its latest update on U.S. consumers' floral purchasing behavior for Valentine's Day.
(Click here to read highlights from the report.)
|This chart is a live feed that tracks the current stock prices of the seven publicly traded businesses in Super Floral's "Super 10" supermarket companies, as ranked by 2013 sales.
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January 2015 Issue