CHINA’S INTERNATIONAL FLOWER SHOW
The ninth Guangzhou International Flowers, Bonsai & Garden Exhibition will be held at the Guangzhou International Sourcing Centre from March 13 to 15, 2017. In addition to the floral and plant product exhibition, the event will feature a flower-arranging competition that will showcase florists from around the world. Click here to register to attend or exhibit..
MAYESH ANNOUNCES THE 2017 "DESIGN STAR"
Mayesh Wholesale Florist has selected Christy Hulsey, owner and creative director of Colonial House of Flowers in Statesboro, Ga., as its 2017 “Design Star.” Click here to learn more about Christy and see her award-winning designs as well as a video about her shop.
FLORAL INDUSTRY SURVEY FINDS OPTIMISTIC OUTLOOK
A new survey by the Society of American Florists (SAF) finds that many floral industry professionals are “optimistic” about sales expectations for the rest of the year. Click here to check out the results of the survey.
A WAR LIKE NO OTHER
A poignant video by the Association of Colombian Flower Exporters, Asocolflores, shows what would happen if soldiers lobbed flowers rather than grenades. Click here to watch the video.
THE AMAZING "FLOWER CARPET OF BRUSSELS"
Composed of 600,000 Begonias as well as Dahlias, grasses and strips of tinted bark, the 20th “Flower Carpet of Brussels” dazzled visitors with a botanical tapestry inspired by Japanese elegance.
Click here to read more
WESLEY BERRY FLOWERS IS CLOSING STORES
Crain's Detroit Business reports that Wesley Berry Flowers has shuttered two of its four company-owned retail stores in the Detroit area, and the future of the other two is uncertain.
Click here to read more about this and some of Wesley Berry's other troubles.
Super Floral magazine is a business publication for the supermarket and mass market floral industry. We are committed to providing information and strategies to help sell more products, enhance business efficiency and
Our team of experienced writers offer expert information on these topics and more:
• sales and merchandising techniques
• industry trends and consumer statistics
• marketing strategies
• customer service
• personnel issues
• care and handling
We reach more than 13,000 print subscribers every month, and even more through Facebook, Twitter and our website. At Super Floral, we've got the industry covered.
October 2016 Issue