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  • HOLIDAY RETAIL HAS BEEN FOREVER TRANSFORMED
    Reported retail sales for Thanksgiving / Black Friday / Cyber Monday were less than stellar and, in some cases, worrisome. But don't fret yet; there are lots of factors blurring the story.
    (Click here to read more.)

  • SAF SUCCESSFULLY PROMOTED SMALL BUSINESS SATURDAY
    The Society of American Florists (SAF) promoted Small Business Saturday on its Facebook page, with astounding results.
    (Click here to read the whole story.)

  • HOW TO REACH HOLIDAY DECORATORS
    A new study by Unity Marketing reveals that social media is a great way to connect with the huge market for Christmas decorations and attract them to your store to buy.
    (Click here to read the whole story.)

  • INITIATIVE UNITES GLOBAL INDUSTRIES
    Perishables importers in the U.S. have come together to launch Globally Grown, a international initiative that connects countries, growers, importers, wholesalers, retailers and consumers with one goal in mind: to work together to sell more agricultural products, including flowers.
    (Click here to read the whole story.)



This chart is a live feed that tracks the current stock prices of the seven publicly traded businesses in Super Floral's "Super 10" supermarket companies, as ranked by 2013 sales. 

Walmart WMT
Costco COST
Kroger KR
Safeway SWY
Ahold USA AH.AS
Delhaize DEG
Supervalu SVU



Super Floral
magazine is a business publication for the supermarket and mass market floral industry. We are committed to providing information and strategies to help sell more products, enhance business efficiency and
increase profits.

Our team of experienced writers offer expert information on these topics and more:

 
• sales and merchandising techniques
 •
industry trends and consumer statistics
 •
marketing strategies
 • customer service
 • personnel issues
 • design
 • care and handling

We reach more than 13,000 print subscribers every month, and even more through Facebook, Twitter and our website. At Super Floral, we've got the industry covered.


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December 2014 Issue








 
   




 




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Florists' Review Enterprises, Inc.