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  • RESEARCH OFFERS INSIGHTS INTO FLORAL PURCHASING
    Do you know which generation has the highest appreciation of flowers? How about the most common reason consumers give for purchasing flowers? Those questions and more are answered in a new study of consumers’ floral buying habits.
    (Click here to read the rest of the story.)

  • PREPARE FOR AMERICAN FLOWERS WEEK
    The second annual “American Flowers Week, a weeklong celebration of U.S.-grown flowers, is June 28-July 4.
    (Click here to learn more.)

  • SHOW OFF YOUR IN-STORE CHRISTMAS SPECIALS
    We would love to feature your arrangements in Florists' Review. Please show us and tell us about your most creative and best-selling in-store Christmas specials.
    (Click here for more information and to find out how to submit your designs.)

  • LEARN FROM THE INDUSTRY'S BEST AT THE IGC SHOW
    The experts at Florists’ Review and Super Floral are presenting four education sessions at ICG Chicago and EIGC – The Eastern Show for IGCs.
    (Click here to learn more.)

  • OASIS FLORAL DESIGN SHOWCASE
    In search of inspiration for its 2016 advertising campaign, Smithers-Oasis Company invited floral designers across the U.S. to create arrangements in a variety of categories featuring its products. The “Most Inspirational” design in each category is spotlighted in the company’s Inspire Floral Design Showcase and will serve as the inspiration for arrangements Smithers-Oasis’s 2016 advertising campaign.
    (Click here to see the featured designs.)

  • VERANDA: THE ROMANCE OF FLOWERS
    A recent book from Veranda magazine editor in chief Clinton Smith features hundreds of flower arrangements in exquisite home décor settings.
    (Click here to learn more.)





Super Floral
magazine is a business publication for the supermarket and mass market floral industry. We are committed to providing information and strategies to help sell more products, enhance business efficiency and
increase profits.

Our team of experienced writers offer expert information on these topics and more:

 
• sales and merchandising techniques
 •
industry trends and consumer statistics
 •
marketing strategies
 • customer service
 • personnel issues
 • design
 • care and handling

We reach more than 13,000 print subscribers every month, and even more through Facebook, Twitter and our website. At Super Floral, we've got the industry covered.


Preview our
May 2016 Issue













 




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Super Floral • Copyright 2016
Florists' Review Enterprises, Inc.