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  • SAF'S NEW LEADERS
    The Society of American Florists (SAF) has elected nine new members to its Retailers, Wholesalers and Growers Councils. These volunteer leaders, SAF reports, “devote countless hours and unlimited energy to achieving the society’s mission of providing marketing, business and government services for all participants in the U.S. floral industry.
    (Click here to see who the new council members are.)

  • AMERICANHORT CEO RESIGNS
    Michael V. Geary, CAE, has resigned as AmericanHort's president and CEO to accept a position with another organization. He will remain on the staff through Sept. 30 and will assist with the transition process.
    (Click here to learn more.)

  • PANTONE UNVEILS "MINION YELLOW"
    Pantone Color Institute has created an official new color, “Minion Yellow, inspired by the popular characters from Universal Pictures and Illumination Entertainment’s Despicable Me global film franchise.
    (Click here to find out more about this exciting new color.)

  • FLORAL PROFESSIONALS EARN AAF AND PFCI INDUCTION
    The Society of American Florists (SAF) will honor 10 florists with induction into the American Academy of Floriculture (AAF) and Professional Floral Communicators – International (PFCI) on Sept. 12, during the association's annual convention in Amelia Island, Fla.
    (Click here to learn more.)



This chart is a live feed that tracks the current stock prices of the seven publicly traded businesses in Super Floral's "Super 10" supermarket companies, as ranked by 2013 sales. 

Walmart WMT
Costco COST
Kroger KR
Safeway SWY
Ahold USA AH.AS
Delhaize DEG
Supervalu SVU



Super Floral
magazine is a business publication for the supermarket and mass market floral industry. We are committed to providing information and strategies to help sell more products, enhance business efficiency and
increase profits.

Our team of experienced writers offer expert information on these topics and more:

 
• sales and merchandising techniques
 •
industry trends and consumer statistics
 •
marketing strategies
 • customer service
 • personnel issues
 • design
 • care and handling

We reach more than 13,000 print subscribers every month, and even more through Facebook, Twitter and our website. At Super Floral, we've got the industry covered.


Preview our
September 2015 Issue










 




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Florists' Review Enterprises, Inc.