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  • FTD U.S. COMPETITOR PREPARES FOR THE 2015 WORLD CUP
    FTD recently selected Jacob McCall, AIFD, AAF, FSMD, to represent the U.S. at the 14th Fleurop-Interflora World Cup design competition, June 11-13, 2015, in Berlin, Germany. During his months of preparation for the competition, Jacob will be chronicling his journey exclusively for Florists' Review.
    (Click here to read the rest of the story.)

  • CCFC CONTINUATION APPROVED
    With a 72 percent approval rating, the California Cut Flower Commission (CCFC) has been approved for another five years.
    (Click here to learn more.)

  • THE POWER OF OFFICE PLANTS
    Recent studies have found that workers who have plants in their workspaces take fewer sick days and are more productive and happier.
    (Click here to learn more.)

  • MARTHA'S FAVORITE FLORAL DESIGNERS
    Martha Stewart Weddings magazine has named 62 "top floral designers to book for your wedding."
    ( Click here to find out whom the magazine recommends.)



This chart is a live feed that tracks the current stock prices of the seven publicly traded businesses in Super Floral's "Super 10" supermarket companies, as ranked by 2013 sales. 

Walmart WMT
Costco COST
Kroger KR
Safeway SWY
Ahold USA AH.AS
Delhaize DEG
Supervalu SVU



Super Floral
magazine is a business publication for the supermarket and mass market floral industry. We are committed to providing information and strategies to help sell more products, enhance business efficiency and
increase profits.

Our team of experienced writers offer expert information on these topics and more:

 
• sales and merchandising techniques
 •
industry trends and consumer statistics
 •
marketing strategies
 • customer service
 • personnel issues
 • design
 • care and handling

We reach more than 13,000 print subscribers every month, and even more through Facebook, Twitter and our website. At Super Floral, we've got the industry covered.


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April 2015 Issue








 
   




 




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Florists' Review Enterprises, Inc.