Here Are the Flowers People Bought at Whole Foods on Valentine’s Day

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Here Are the Flowers People Bought at Whole Foods on Valentine’s Day

Late yesterday afternoon, 14th Street, Northwest, looked like the set of a rom-com movie: couples met outside of restaurants for dates, and people hustled past each other with balloons, candy, and flowers in-tow, eager to get home to whomever they were celebrating the holiday with. The P Street Whole Foods was no exception to the madness, especially the floral aisle, which was packed with customers making last-minute purchases. People could either buy pre-made bouquets or stop by a floral stand set up just for the holiday, where they could assemble a collection of their choosing. This year, the Amazon-owned chain had a special deal: Prime members were eligible to buy a dozen roses— certified by the company’s fair-trade program —for $19.99 ($24.99 for non-members) at their local stores. Yet the majority of flower-purchasers I spoke with weren’t aware of the deal at all, and had opted to go their own route when it came to the final decision. This also may be because the store ran out of red roses in early, according to one of the staff members. “It’s Valentine’s Day,” she said before wrapping another bouquet and handing it into the crowd. Except for one woman I spoke with, the customers dashing into the store to grab flowers were men who all seemed like they were in need of a last-minute Valentine’s gesture. (Not to posit gender stereotypes here, but maybe it’s because they had procrastinated?) While most didn’t seem to have a concrete method when it came to buying their flowers (they just went off color and basic aesthetics), many did forgo what they called “stereotypical roses” for more unique flowers, often opting for locally-sourced options, as well. Herewith, a field journal of gallants encountered in the wild: Andrew Maisel bought tulips for his wife. Photograph by Mimi Montgomery. Andrew Maisel , buying flowers for his wife of two-and-a-half years. Flowers: Tulips. Do you buy her flowers every year on Valentine’s Day? “Uh, yeah, I think so.” How did you pick these out? “I used to work at a flower shop, and the person who worked there said never do roses and don’t even think about carnations. Plus, I liked the yellow and blue.” Jack, pondering the floral industry while purchasing flowers for his wife. Photograph by Mimi Montgomery. Jack, buying flowers for his wife of two years. Did you buy her flowers last year? “I buy her Valentine’s Day flowers every year.” Did you think about buying the Amazon Prime roses deal? “No. These are actually tulips, but they’re pretty much the same flower, right?” Chivel bought flowers for a girl he’s “kind of dating,” but hasn’t asked to be his girlfriend – yet. Photograph by Mimi Montgomery. Jordan Chivel, buying flowers for a “girl I am kind of dating.” Are you going to ask her to be your official girlfriend? “Not today.” Did you know about the Amazon Prime deal? “I did not. I live a block away and needed stuff for dinner and […]