These Women Are Making a Difference for America’s Flower Farmers

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These Women Are Making a Difference for America’s Flower Farmers

Neighbors used to call Diana Roy “Flower Girl.” “I never seemed to have quite enough flowers in my own yard, so I was always asking neighbors if I could cut some of theirs,” she says . Diana Roy of Resendiz Brothers Protea speaking to Congressman Jimmy Panetta (right) during a reception in Washington, D.C. Now the business manager of Resendiz Brothers Protea Growers , Roy has all the blooms she could possibly want. She’s combined her passion for flowers with her background in public relations to help make the farm one of California’s largest suppliers of South African and Australian flowers—not to mention an international leader in protea farming. “We mentor other protea farmers by bringing them to our farm and providing educational information about protea,” she says . “We made a trip to Africa to learn about their growing techniques and then were able to share those learnings with other protea farmers in California.” As immediate-past chair of the California Cut Flower Commission (CCFC), Roy is one of the many outstanding women who are championing American Grown Flowers, whether in their communities or in the world at large. Lane DeVries of Sun Valley Floral Farms was recognized by the Society of American Florists in 2014 for his efforts to bring Women’s Day back to the United States as a celebrated holiday. As our country celebrates Women’s Day on March 8 by honoring the social, economic, cultural and political achievements of women, these passionate leaders are working hard to ensure the nation’s floral industry continues to thrive. Founded in New York City more than a century ago, Women’s Day has been most notably celebrated internationally through the giving of flowers, but has risen in popularity as a floral holiday here in the U.S. over the past several years, thanks to the efforts of Lane DeVries of Sun Valley Group who has made it his mission to bring the holiday to the forefront here in the U.S. As more people choose to mark the occasion with flowers, the holiday has helped fuel additional flower buying after Valentine’s Day. Celebrity florist and party planner Debi Lilly understands the importance of celebrating holidays like Women’s Day. After more than a decade working with “The Oprah Winfrey Show”—and with a client list that includes brands like Cartier, Louis Vuitton, Safeway and Lamborghini—she’s now on a mission to inspire her fans to elevate life’s special occasions. By sharing her party planning tips and DIY designs, she aims to help people celebrate their triumphs with elegance and style. She has also become an advocate for the American Grown flower movement, serving as featured floral designer for an American Grown Field to Vase Dinner last year and will once again be showcasing her field to vase-inspired designs at the Field to Vase Dinner scheduled for April 26 at The Flower Fields in Carlsbad . Debi Lilly had her hands full while designing with some amazing Certified American Grown orchids at Gallup & Stribling Orchids in Carpinteria, […]