Allegiance names new director of produce and floral and CMO

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Allegiance names new director of produce and floral and CMO

Allegiance Retail Services LLC has announced the appointment of two senior-level managers. Kelly Davis has been appointed director of produce and floral. In this position, she will be responsible for directing, planning and organizing all functions of the produce and floral departments for the company. Kelly Davis Davis brings with her a wealth of experience. She spent 30 years working for Wakefern Food Corp., during which time she was involved for the past 18 years in all aspects of produce procurement, operational activities and category management. She also held various merchandising roles in pricing, marketing and advertising. In the mid-1980s, Davis worked for the U.S. Army in Fort Knox, KY, where she was responsible for the administrative and clerical needs of a nine-person Military Intelligence Division. Davis replaces Victor Savanello, who left Allegiance in March to join The Fresh Market in Greensboro, NC. Donna Zambo has been appointed vice president and chief marketing officer at Allegiance. In this role, she will oversee the information technology, marketing and advertising, digital marketing and consumer analytics divisions. Zambo has over 30 years of experience in the supermarket industry, most recently serving in several leadership roles at Wakefern Food Corp., which is the cooperative arm of the ShopRite banner, related to customer-facing digital marketing, e-commerce and analytics practice. Prior to her eight-year tenure at Wakefern, she spent 20-plus years at Pathmark in progressively responsible roles in marketing/advertising, loyalty marketing and consumer insights departments — leaving in 2008 as senior director of marketing. “We look forward to both Donna and Kelly bringing their knowledge and experience to our organization,” said David Maniaci, chairman and chief executive officer of Allegiance Retail Services LLC. “It will greatly benefit our business and support our continued growth in the marketplace.” “I am excited to welcome Donna and Kelly to Allegiance,” said John T. Derderian, president and chief operating officer of Allegiance. “Their previous experience will be an invaluable asset to the Allegiance membership and stores, and we are proud to have them on our team.”