Each year, hundreds of wholesale florists and floral suppliers attend WF&FSA’s Floral Distribution Conference (FDC). For any reader who is unaware, the Wholesaler Florist & Florist Supply Association (WF&FSA) has been around since 1926 and is dedicated to the wholesale floral business and its suppliers. Each year, 800 floral professionals flock to Miami to see the latest products in the industry, to learn through education and to network with their peers. WF&FSA leadership is very proud of this event’s success and wants to ensure that FDC continues to meet the needs of the ever-changing industry.
So what does this mean?
Well, some big changes are coming to FDC.
What’s about to happen?
Wholesaler Incentives. WF&FSA wants to encourage more wholesalers to attend FDC and experience all the exceptional growers, importers, suppliers and partners who exhibit at the Table Tops. Wholesalers who register early will be able to take advantage of exceptional registration savings as well as other promotions like hotel incentives. Additionally, any wholesaler who has not attended FDC since 2010 will be allowed to attend the show free of charge to see firsthand everything FDC has to offer.
What other changes are in store?
Member-Only Table Tops. WF&FSA wants to protect and promote the exceptional suppliers who purchase Table Tops and ensure the best possible experience for all FDC attendees. As a result, only WF&FSA members will be able to secure Table Tops in 2018. This will provide an opportunity to properly vet each company through WF&FSA’s membership criteria, and you save money exhibiting as a member, which makes it a win-win for everyone! Specifically, only suppliers affiliated with a WF&FSA-approved exhibiting Table Top company will be allowed to register for the confer-ence. No other suppliers will be allowed in the Table Tops. WF&FSA is also working to attract additional suppliers that do business with WF&FSA members. Look for new exhibitors in 2018!
These are just some of the changes in store. Last year, we also heard from some attendees that it was difficult to attend FDC because it overlapped with the Produce Marketing Association’s Fresh Summit. As a result, WF&FSA shifted FDC one day earlier this year, so it will be held October 16-18 instead of October 17-19, to avoid a direct overlap.
Please know that WF&FSA’s board and staff take your comments and suggestions seriously, and we want to ensure we plan an event that benefits all WF&FSA members. FDC registration is now open at wffsa.org, and we encourage wholesalers to register as soon as possible to be a part of this year’s exceptional event.
Please know that WF&FSA’s board and staff take your com-ments and suggestions seriously, and we want to ensure we plan an event that benefits all WF&FSA members. FDC registration is now open atwffsa.org, and we encourage wholesalers to register as soon as possible to be a part of this year’s exceptional event.
If you have comments, I would love to hear from you at firstname.lastname@example.org. See you in Miami this October for an exceptional FDC 2018!
By Molly Alton Mullins
Molly Alton Mullins is the executive vice president of WF&FSA. Contact her at email@example.com or 410-940-6360.