Interflora promotes positive mental health with launch of mindful flower arranging kit

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Interflora promotes positive mental health with launch of mindful flower arranging kit

Table with cut flowers and coffee cups at flower arranging workshop Interflora has teamed up with SANE, a leading UK mental health charity, to launch The Mindfulness Flower Arranging Kit. On sale for £30 and coinciding with World Mindfulness Day on 12th September, the partnership aims to bring the practice of mindfulness and flowers together, helping us all to take a few moments for ourselves – and we think it’s a great idea. The kit features Interflora’s signature array of fresh flowers, with blooms specifically selected for their mindful properties, as well as variations in scent and texture to ensure a relaxing, multi-sensory experience. For example, roses, lavender and iris are indigo and violet in tone because these colours are thought to promote calmness, peacefulness and relaxation. A set of instructions, devised by SANE , helps to lead us through the process of mindful flower arranging and to further promote mindfulness. The flower arranging kit has launched after a study conducted on behalf of Interflora and SANE revealed over a third (35 per cent) of Brits feel stressed at least once a day. ‘These mindful flower kits offer people a chance to learn a skill that can help them maintain good mental health’ The study revealed the top five most stressful things: People moaning too much (44 per cent) Slow walkers (27 per cent) Unreliable Wi-Fi (24 per cent) Children arguing (21 per cent) Making plans (20 per cent) But only 15 per cent of the nation actually manage to practice mindfulness daily with busy schedules (27 per cent), difficulty in finding time alone (32 per cent) and uncertainty of where to begin (22 per cent), cited as significant barriers. These are the top five most relaxing things: Having time to yourself (54 per cent) Being in nature (35 per cent) Listening to the rain (34 per cent) Getting into your pyjamas after a long day (33 per cent) Listening to a soothing voice (16 per cent) ‘It’s alarming to see just how many people experience stress on a daily basis,’ says Kirsty Gaunt, partnerships manager at Interflora. ‘As our research shows, people are finding ways to appreciate simple, daily activities as a means to relax. To help people find these small moments of peace and joy in their everyday lives, we have partnered with SANE to create The Mindfulness Flower Arranging Kit. ‘We know just how therapeutic flowers can be so it felt like the perfect partnership for us. Whether the kit is purchased as a gift for someone else or for yourself, we hope it has a positive impact on that person’s day.’ Marjorie Wallace, chief executive of SANE, adds: ‘Stress is something that we all experience from time to time, but if left unchecked it can become chronic and disabling. Taking some moments away from the time pressures we all experience to try different mindful activities can be very beneficial. These mindful flower kits offer people a chance to learn a skill that can help them […]