Industry Members Share Takeaways from SAF Palm Springs 2018

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Industry Members Share Takeaways from SAF Palm Springs 2018

Jenny Behlings, AAF, AIFD, PFCI, SDCF, (upper right) was one of the many floral industry members who attended SAF Palm Springs 2018 last month and then returned home with actionable ideas. As Jenny Behlings, AAF, AIFD, PFCI, SDCF , listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace culture.” Like many floral industry members, Behlings wanted to find new ways to attract young talent. The morning’s presentation by HR expert Jamie Notter created a lightbulb moment for the retailer, along with clear takeaways. “I wasn’t really familiar with that term [workplace culture] as a concept,” said Behlings, the owner of Jenny’s Floral in Custer, South Dakota. “But when I got back home, I asked my one employee, who happens to be a Millennial, what she thought the culture was in our shop. What struck me was she knew exactly what I was talking about right away. That let me know that ‘workplace culture’ is a buzzword that we need to be more aware of if we want to hire and keep younger workers.” Behlings is far from alone. Practical tips and guidance on how to tackle some of the biggest challenges facing retail florists and the floral industry at large were plentiful at SAF Palm Springs 2018, the Society of American Florists’ 134th annual convention, held September 12-15 in Rancho Mirage, California. The convention featured more than 50 educational sessions and programs and attracted 450-plus industry members, including 107 first-time attendees. Participants hailed from 45 states, six countries, and from every segment of the industry. One thing they all had in common: a willingness to share and learn — and a desire to put new advice into practice back home fast. Zabrina Campos-Melendez of CamFlor Inc. n Watsonville, California, talks with presenter Jackie Levine of Central Square Florist in Cambridge, Massachusetts, about social media best practices during one of the Experience Zones at SAF Palm Springs 2018. News Ideas and New Connections For Lynne Tischler, CPFD, PFCI, AAF, of Your Enchanted Florist in Saint Paul, Minnesota , educational sessions during SAF Palm Springs 2018 provided an opportunity to reflect on her processes and procedures and find practical ways to improve. She had her own lightbulb moment during “HR Hacks that Win Loyalty,” a session led by Glenna Hecht, founder of of Humanistic Consulting and a regular contributor to Floral Management magazine. October 2018 Talent. “Like what to do when an employee shows up with blue hair that’s leaking dye,” she said with a laugh. “I’m in an expressive business, so I don’t want to be the hair police, but I may need to have a policy in place to make sure I don’t get blue dye on a $4,000 wedding gown.” During the many informal networking opportunities throughout SAF Palm Springs 2018, Tischler also had the chance to talk to participants with very different businesses — conversations that underlined for her how similar many of the challenges are for industry members, regardless […]