Flower Gals Co. delights Dallas with flower truck

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Flower Gals Co. delights Dallas with flower truck

Miriam and Taylor Pierce, mother and daughter respectively, work to the sound of children laughing, adults talking, passing cars and the ever so faint music of bass heavy music outside West Village’s Starbucks. They are Flower Gals Co. Think: ice cream truck. But instead of ice cream there are uncommonly beautiful flowers. The truck is a vintage Volkswagen van, black and white in color, with a custom license plate that reads THEGALS. The sides of the VW are open to reveal rows of buckets holding rare tropical flowers. A customer can pick a focal flower, and the Gals will create a bouquet around that accent flower. The VW is parked under the sheltering branches of a tree, and it gleams with the few ribbons of sunlight perforating the tree’s shade. “Summer’s kind of tricky, because it’s super hot. But it’s always nice. We switched our hours to the morning, so the temps are a little bit cooler. Parked in front of a coffee shop. So it’s been going good,” Taylor says. A man approaches the truck and admires the colorful display. “Whose idea was it?” he asks after complimenting the truck. Miriam explains she was inspired by a flower truck operating in Tennessee. “ Amelia’s Flower Truck. She’s got three trucks,” Miriam specifies. “I wish it were my own original idea.” Noticing there wasn’t a flower truck in Dallas, Miriam asked Taylor if she wanted to start operating a flower truck in Dallas. Miriam isn’t sure what compelled her to think starting a flower truck was a feasible avenue for business. After all, who would look at a mobile flower truck, the logistics for which are undoubtedly a challenge, and think they could do it too? “Insanity I guess,” Miriam jokes. “Because I was literally sitting there, having a coffee, flipping through a magazine.” Miriam and Taylor were already working together. They had a business of remodeling homes. “I don’t really like to say we flipped them, because they took a long time,” Miriam says. “So they weren’t really flipped. They were more like painful extractions.” Somehow, flowers are a good fit for Miriam and Taylor. “We’ve been hopping from thing to thing and then somehow landed on flowers,” Taylor says. “Because I was doing fashion before this. I was doing styling. And then we started getting into interiors. And now we’re doing flowers. And this has weirdly been the best fit thus far.” “And by far the most fun,” Miram adds. So much of starting a business relies on good timing and coordination. “We found the truck at the same time we were flying to LA to do some training with a flower specialist out there. And she was going to do a full day of private training. We found the truck, went and test drove it. And that all happened in one 38 hour trip to LA,” Miriam says. “Yeah, and it’s all kind of been strangely organic,” Taylor remarks. Starting Flower Gals was an unexpectedly smooth […]