Throughout the ﬂoral industry, packaging is used as a means to communicate a message, create an image and eﬀectively market a business. As a result, Decowraps invests major resources into researching trends in design, colors and materials, which we use as inspiration when creating our annual stock line and custom programs. To create packaging products that will connect with the end consumers and eﬀectively promote a company’s brand, we analyze trends in fashion, interior design, product design, architecture, textiles and graphic design.
Over time, trends usually evolve from one look into another, and we typically see inspiration from previous years. For example, patterns and looks from the 1960s, ’70s and ’80s are currently being revisited and modernized.
For spring 2019, we predict a rise in the use of fresh and bright pastel colors, which will be applied by color blocking but even more by the use of gradients. We also see fun and exciting patterns from the 1980s, creating looks that feel young and fresh.
Happiness in design is deﬁnitely an overall trend for the upcoming years. Evolving from the unicorn and ﬂamingo trends, we are seeing life being brought to inanimate objects and new characters coming to surface, all with the focus on cuteness and happiness.
Typography and messaging are important design features and a rising trend for all seasons. There is a lot of power in using meaningful design to create and share a message, especially one that speaks about what your brand’s beliefs are.
Kraft, the rugged brown wood-pulp-based paper, is evolving into natural and raw textures. The feel and look of baskets and natural handmade materials have been a rising trend over the last few years, and the Kraft inﬂuence is becoming a new neutral and easy-to-use texture for our industry.
Finally, we are ﬁnding inspiration from the exuberance of the 1960s and ’70s, with a comeback of shaggy textures, soft velvet surfaces and rich patterns. Creating looks that give a feel of elegance by utilizing metallics and edgy elevated elements, this retro trend reminds of the past but connects with the present.
Studying and understanding trends are important endeavors in creating products that will connect and resonate with the end consumers. We must all be proactive in adapting to trends in order to keep up with the ever-changing marketplace, and you can establish your brand as hip, progressive and on-trend with the packaging you choose for your products.
By Aileen Flicki
Aileen Flicki is the product marketing manager at Decowraps and has more than 10 years of experience in the ﬂoral industry. A graduate of the University of Miami with a background in advertising and marketing as well as graphic design, Aileen manages and analyzes market trends for the development and optimization of stock products within the company. Leading Decowraps trends research team and preparing the company’s yearly trends report, Aileen travels worldwide analyzing fashion, interior design, product design and forecasting trends in order to develop products that will be marketable to the ﬂoral industry.