Business

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Top E-Commerce Predictions for 2020
Business

Top E-Commerce Predictions for 2020

It’s that time of year again! Love is in the air, and floral departments are getting ready for the rush with tons of lovely roses on hand. However, getting all those gorgeous stems from the farms into the hands of their Valentine’s Day recipients takes superior care...

Read More

New Data on Floral E-commerce
Business

New Data on Floral E-commerce

As the leading global trade association helping the supermarket floral industry increase sales, Produce Marketing Association (PMA) commissioned research on floral e-commerce to help suppliers and retailers better understand the channel in the U.S. and European...

Read More

Flowers Ahoy! An Industry Looks to the Sea
Business

Flowers Ahoy! An Industry Looks to the Sea

A paradigm shift is underway in the world of flower shipments. A market dominated by refrigerated cargo jets for more than 40 years has begun to make room for the option of ocean freight. Technological advances and new handling protocols have made this develop-ment...

Read More